Items where Author is "Gleim, Mark"
Gleim, Mark, McCullough, Heath, Sreen, Naman and Pant, Logan G (2023) Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services, 70: 103124. Elsevier . ISSN 09696989 Available at: https://doi.org/10.1016/j.jretconser.2022.103124
Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. Emerald Group Holdings Ltd. . ISSN 7363761 Available at: https://doi.org/10.1108/JCM-12-2019-3536
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