Items where Author is "Dasgupta, Sabyasachi"

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Number of items: 11.

Article

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding the role of corporate social responsibility in consumer psychology: A case study of Keen Footwear, Rothy's Shoes, Supra Footwear and Toms Shoes. Think India Journal, 22 (14). pp. 1-8. ISSN 0971-1260

Dasgupta, Sabyasachi and Grover, Priya (2019) Critically evaluating SWIFT’s strategy as a monopoly in the fintech business. International Journal of Innovative Technology and Exploring Engineering, 8 (12). pp. 3839-3844. ISSN 2278-3075

Dasgupta, Sabyasachi and Jain, Priyadarshani (2019) Exploring communication metaphors in preventive products: A critical discourse analysis on the portrayal trends of condom advertisements. International Journal of Recent Technology and Engineering, 8 (2). pp. 3423-3430. ISSN 2277-3878

Dasgupta, Sabyasachi and Grover, Priya (2019) Impact of digital strategies on consumer decision journey: special. Academy of Marketing Studies Journal, 23 (1). ISSN 10956298

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding adoption factors of over-the-top video services among millennial consumers. International Journal of Computer Engineering & Technology, 10 (1). pp. 61-71. ISSN 0976–6375

Book Section

Dasgupta, Sabyasachi and Ganguly, Anirban (2019) Miles to go but which road to take: An entrepreneurial dilemma. In: Start-up Marketing Strategies in India. Emerald, England, pp. 57-73. ISBN 9781787567559

Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America, pp. 1175-1184. ISBN 9781522569121

Thind, Sargam and Dasgupta, Sabyasachi (2018) Exploring gratification factors in visual food communication: With special reference to “South-Indian Cuisine”. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 24-35. ISBN 978-1522531500

Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 176-198. ISBN 978-1522531500

Book

Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi (2019) Start-up marketing strategies in India. Emerald Publishing Limited, United Kingdom. ISBN 9781787567566

Dasgupta, Sabyasachi and Grover, Priya (2018) Optimizing millennial consumer engagement with mood analysis. IGI Global. ISBN 9781522556916

This list was generated on Mon May 20 02:06:11 2024 UTC.