Items where Author is "Dasgupta, Sabyasachi"
Article
Dasgupta, Sabyasachi and Grover, Priya
(2019)
Understanding the role of corporate social responsibility in consumer psychology: A case study of Keen Footwear, Rothy's Shoes, Supra Footwear and Toms Shoes.
Think India Journal, 22 (14).
pp. 1-8.
ISSN 0971-1260
Dasgupta, Sabyasachi and Grover, Priya (2019) Critically evaluating SWIFT’s strategy as a monopoly in the fintech business. International Journal of Innovative Technology and Exploring Engineering, 8 (12). pp. 3839-3844. ISSN 2278-3075
Dasgupta, Sabyasachi and Jain, Priyadarshani (2019) Exploring communication metaphors in preventive products: A critical discourse analysis on the portrayal trends of condom advertisements. International Journal of Recent Technology and Engineering, 8 (2). pp. 3423-3430. ISSN 2277-3878
Dasgupta, Sabyasachi and Grover, Priya (2019) Impact of digital strategies on consumer decision journey: special. Academy of Marketing Studies Journal, 23 (1). ISSN 10956298
Dasgupta, Sabyasachi and Grover, Priya
(2019)
Understanding adoption factors of over-the-top video services among millennial consumers.
International Journal of Computer Engineering & Technology, 10 (1).
pp. 61-71.
ISSN 0976–6375
Book Section
Dasgupta, Sabyasachi and Ganguly, Anirban
(2019)
Miles to go but which road to take: An entrepreneurial dilemma.
In:
Start-up Marketing Strategies in India.
Emerald, England, pp. 57-73.
ISBN 9781787567559
Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America, pp. 1175-1184. ISBN 9781522569121
Thind, Sargam and Dasgupta, Sabyasachi
(2018)
Exploring gratification factors in visual food communication: With special reference to “South-Indian Cuisine”.
In:
Holistic Approaches to Brand Culture and Communication Across Industries.
1st ed.
IGI Global, India, pp. 24-35.
ISBN 978-1522531500
Dasgupta, Sabyasachi and Kothari, Reema
(2018)
The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry.
In:
Holistic Approaches to Brand Culture and Communication Across Industries.
1st ed.
IGI Global, India, pp. 176-198.
ISBN 978-1522531500
Book
Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi
(2019)
Start-up marketing strategies in India.
Emerald Publishing Limited, United Kingdom.
ISBN 9781787567566
Dasgupta, Sabyasachi and Grover, Priya
(2018)
Optimizing millennial consumer engagement with mood analysis.
IGI Global.
ISBN 9781522556916