Article

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding the role of corporate social responsibility in consumer psychology: A case study of Keen Footwear, Rothy's Shoes, Supra Footwear and Toms Shoes. Think India Journal, 22 (14). pp. 1-8. ISSN 0971-1260

Dasgupta, Sabyasachi and Grover, Priya (2019) Critically evaluating SWIFT’s strategy as a monopoly in the fintech business. International Journal of Innovative Technology and Exploring Engineering, 8 (12). pp. 3839-3844. ISSN 2278-3075

Dasgupta, Sabyasachi and Jain, Priyadarshani (2019) Exploring communication metaphors in preventive products: A critical discourse analysis on the portrayal trends of condom advertisements. International Journal of Recent Technology and Engineering, 8 (2). pp. 3423-3430. ISSN 2277-3878

Dasgupta, Sabyasachi and Grover, Priya (2019) Impact of digital strategies on consumer decision journey: special. Academy of Marketing Studies Journal, 23 (1). ISSN 10956298

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding adoption factors of over-the-top video services among millennial consumers. International Journal of Computer Engineering & Technology, 10 (1). pp. 61-71. ISSN 0976–6375

Book Section

Dasgupta, Sabyasachi and Ganguly, Anirban (2019) Miles to go but which road to take: An entrepreneurial dilemma. In: Start-up Marketing Strategies in India. Emerald, England, pp. 57-73. ISBN 9781787567559

Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America, pp. 1175-1184. ISBN 9781522569121

Thind, Sargam and Dasgupta, Sabyasachi (2018) Exploring gratification factors in visual food communication: With special reference to “South-Indian Cuisine”. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 24-35. ISBN 978-1522531500

Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 176-198. ISBN 978-1522531500

Book

Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi (2019) Start-up marketing strategies in India. Emerald Publishing Limited, United Kingdom. ISBN 9781787567566

Dasgupta, Sabyasachi and Grover, Priya (2018) Optimizing millennial consumer engagement with mood analysis. IGI Global. ISBN 9781522556916