Miles to go but which road to take: An entrepreneurial dilemma

Dasgupta, Sabyasachi and Ganguly, Anirban (2019) Miles to go but which road to take: An entrepreneurial dilemma. In: Start-up Marketing Strategies in India. Emerald, England, pp. 57-73. ISBN 9781787567559

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Abstract

The discussion at the conference room in Blue Vector office was vibrant. None of the group members was able to come up to an answer that was consensus in nature about the route that the company would take and the capabilities that they had. The simplest questions asked in the conference room was ‘how would the company be able to take the business forward?’ There were too many options for developing new products and services, but which would be the best for which industry? Which option would make the employees enjoy their work more, while giving them more business and reputation, as well as making them contemporary to the clients? This was the debate which sparked off at 5 p.m. and continued till midnight. The product and services of the company had received huge appreciation globally but Blue Vector seemed to be more ambitious than their competitors. With a registered company in 2017, a strong team and advisors, Piyush kept on harping on the same questions: What's next for us? Are we ready for it?

Item Type: Book Section
Keywords: Entrepreneur | Start-up | Business | Marketing | Social Media | Pricing
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 21 Jul 2022 06:55
Last Modified: 21 Jul 2022 06:55
Official URL: https://doi.org/10.1108/978-1-78756-755-920191005
URI: https://pure.jgu.edu.in/id/eprint/3857

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