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Patel, Jayesh, Sharma, Anuj, Shukla, Yupal and Das, Kallol (2023) Role of culture in consumer marketing: Thematic trajectories and theoretical Roots. Journal of Creative Communications. ISSN 0973-2586 | 0973-2594 (In Press)

Das, Kallol, Patel, Jayesh D, Sharma, Anuj and Shukla, Yupal (2022) Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling. Journal of Business Research, 154: 113384. ISSN 0148-2963