Items where Author is "Dahiya, Atul"

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Number of items: 2.

Article

Dahiya, Atul, Banerji, Diptiman and Filieri, Raffaele (2025) Consumer well-being: a systematic literature review and future research directions. Spanish Journal of Marketing - ESIC, 29 (4). 465- 490. ISSN 2444-9695

Dahiya, Atul and Banerji, Diptiman (2024) What does the rise of avatars mean for consumers? A Systematic literature review and future research opportunities. In: Navigating the digital landscape : Understanding customer behaviour in the online world. Emerald Publishing Limited, pp. 17-37. ISBN 978-1-83549-272-7

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