Items where Author is "Dahiya, Atul"
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Dahiya, Atul and Banerji, Diptiman
(2024)
What does the rise of avatars mean for consumers? A Systematic literature review and future research opportunities.
In:
Navigating the digital landscape : Understanding customer behaviour in the online world.
Emerald Publishing Limited, pp. 17-37.
ISBN 978-1-83549-272-7