Items where Author is "Dahiya, Atul"

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Number of items: 2.

Dahiya, Atul, Banerji, Diptiman ORCID: https://orcid.org/0000-0001-6090-5977 and Filieri, Raffaele (2025) Consumer well-being: a systematic literature review and future research directions. Spanish Journal of Marketing - ESIC, 29 (4). pp. 465- 490. Emerald Publishing . ISSN 2444-9695 Available at: https://doi.org/10.1108/SJME-12-2023-0355

Dahiya, Atul and Banerji, Diptiman (2024) What does the rise of avatars mean for consumers? A Systematic literature review and future research opportunities. In: Navigating the digital landscape : Understanding customer behaviour in the online world. Emerald Publishing Limited. pp. 17-37. ISBN 978-1-83549-272-7 Available at: https://doi.org/10.1108/978-1-83549-272-720241002

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