Article

Bhardwaj, Seema, Sreen, Naman, Das, Manish, Chitnis, Asmita and Kumar, Sushant (2023) Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74: 103434. pp. 1-18. Elsevier Ltd . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2023.103434

Sreen, Naman, Chatterjee, Swetarupa, Bhardwaj, Seema and Chitnis, Asmita (2022) Reasons and intuitions: Extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing, 20 (2). pp. 447-445. Springer . ISSN 1865-1992 Available at: https://doi.org/10.1007/s12208-022-00346-2