Article

Roopak, Roopendra, Chakrabarti, Somnath and Sreen, Naman (2025) Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services, 87: 104383. Elsevier . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2025.104383

Roopak, Roopendra and Chakrabarti, Somnath (2024) Framing knowledge structure of customer engagement: a multimethod review. VINE Journal of Information and Knowledge Management Systems. Emerald Publishing Limited . ISSN 2059-5891 Available at: https://doi.org/10.1108/VJIKMS-12-2022-0364