Article

Banerjee, Shubhomoy, Ganguly, Anirban and Sarkar, Biswajit (2025) FOMO and green service purchase intentions : a stimulus-organism-response perspective. International Journal of Retail & Distribution Management. pp. 1-16. Emerald Publishing . ISSN 0959-0552 (In Press) Available at: https://www.emerald.com/insight/content/doi/10.110...

Banerjee, Shubhomoy, Ratnakaram, Sunitha and Lohan, Amanish (2023) Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach. Journal of Strategic Marketing, 31 (3). pp. 693-717. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1971283

Shaikh, Ateeque, Banerjee, Shubhomoy and Singh, Baljeet (2023) The differential impact of e-Service quality’s dimensions on trust and loyalty of retail bank customers in an emerging market. Services Marketing Quarterly. Taylor & Francis . ISSN 1533-2977 (In Press) Available at: https://doi.org/10.1080/15332969.2022.2161811

Banerjee, Shubhomoy and Sreejesh, S (2022) Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets. International Journal of Emerging Markets. Emerald . ISSN 1746-8817 (In Press) Available at: https://doi.org/10.1108/IJOEM-03-2021-0401

Banerjee, Shubhomoy and Ghosh, Abhijit (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia Pacific Journal of Business Administration. Emerald Group Holdings Ltd. . ISSN 1757-4323 (In Press) Available at: https://doi.org/10.1108/APJBA-08-2021-0411

Shaikh, Ateeque, Mukerjee, Kaushik and Banerjee, Shubhomoy (2022) Cab-sharing services and transformation expectations of consumers: the moderating role of materialism. Benchmarking: An International Journal. Emerald Group Holdings Ltd. . ISSN 14635771 Available at: https://doi.org/10.1108/BIJ-09-2021-0525

Banerjee, Shubhomoy and Shaikh, Ateeque (2022) Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment. Journal of Product and Brand Management, 31 (7). pp. 1005-1017. Emerald Group Holdings Ltd. . ISSN 10610421 Available at: https://doi.org/10.1108/JPBM-10-2020-3149

Banerjee, Shubhomoy and Sreejesh, S (2022) Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach. International Journal of Bank Marketing, 40 (1). pp. 87-109. Emerald Group Holdings Ltd. . ISSN 02652323 Available at: https://doi.org/10.1108/IJBM-06-2021-0216

Banerjee, Shubhomoy and Shaikh, Ateeque (2020) Examining the impact of contextual factors in brand relationship initiation and maintenance: Evidence from bottom of pyramid markets. Review of Marketing Science, 18 (1). pp. 75-97. De Gruyter Open Ltd . ISSN 15465616 Available at: https://doi.org/10.1515/roms-2020-0006

Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert and Chatterjee, Soumi (2019) Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 31 (2). pp. 147-161. Taylor & Francis . ISSN 15287068 Available at: https://doi.org/10.1080/08961530.2018.1479206

Conference or Workshop Item

K.M., Muhammed Shiyas ORCID: https://orcid.org/0000-0002-5072-6243, Banerjee, Shubhomoy, Kumar, Chitresh ORCID: https://orcid.org/0000-0002-7466-8498 and Ganguly, Anirban ORCID: https://orcid.org/0000-0002-9131-1060 (2026) Harnessing AI and NLP in the Airport Industry: A Thematic Review. In: ETLTC 2025 International Conference Series: Technology and Smart Society, 20–26 January 2025, Aizuwakamatsu, Japan. Available at: https://doi.org/10.1063/5.0328021

Banerjee, Shubhomoy and Ratnakaram, Sunitha (2019) Brand transgressions: Measuring the influence of relationship marketing strategies in customer forgiveness behavior. In: Asia-Pacific Conference 2019, January 10-12, 2019, IIM Ahmedabad. Available at: https://www.acrwebsite.org/volumes/1700310/volumes...