Transformational HR for Generation Z : gig economy efficiency and adaptability

Dhand, Shivani, Kar, Rimpa, Singh, Avtar, Pathak, Ujjwal Kumar, Pandey, Aayushi, Subramanian, Jeayaram and Randhawa, Sandeep Kaur (2025) Transformational HR for Generation Z : gig economy efficiency and adaptability. In: Global Work Arrangements and Outsourcing in the Age of AI. IGI Global, pp. 399-420. ISBN 9798337312705

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Abstract

The contemporary workforce is being radically transformed by the emergence of Generation Z and the explosive growth of the gig economy. Gen Z differs from other generations in valuing flexibility, autonomy, and purposeful work more than the long term employment model. Their technological literacy has redefined work standards, with freelancing, temporary contracts, and remote work becoming the new norm. While this trend is beneficial in the sense that it provides work-life balance and diversified sources of income, it has challenges in employment security, mental well-being, and career advancement. HR practitioners need to shift by embracing innovation, technology, and flexibility. The old model of employment does not suit Gen Z's needs anymore, calling for dynamic practices such as on-demand learning, customized benefits, and AI-enabled talent management. Yet, aligning digital evolution with a people-centric strategy continues to be the key.

Item Type: Book Section
Subjects: Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Luckey Pathan
Date Deposited: 31 Jul 2025 11:58
Last Modified: 31 Jul 2025 11:58
Official URL: https://doi.org/10.4018/979-8-3373-1270-5.ch022
URI: https://pure.jgu.edu.in/id/eprint/9909

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