A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types

Chauhan, Sumedha, Kumar, Poonam and Jaiswal, Mahadeo (2021) A meta-analysis of M-commerce continuance intention: moderating impact of culture and user types. Behaviour and Information Technology, 41 (13). pp. 2905-2923. ISSN 0144929X

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Abstract

Mobile commerce (m-commerce) research has gained considerable traction in the last decade. Researchers have shown significant interest in assessing the users’ continuance intention for mcommerce by using the Expectation-Confirmation Model (ECM). The ECM has been applied across varying contexts and hence, comprehensive conclusions cannot be drawn. Hence, the present study conducted a meta-analysis of the extended ECM in the context of m-commerce by reviewing 61 publications from the last decade. The study found support for all the relationships in the extended ECM. It further uncovered the partial moderating impact of culture type (individualistic vs collectivistic) and user type (students vs non-students) on the relationships of extended ECM. Finally, the study also discussed the valuable implications for theory and practice.

Item Type: Article
Keywords: Mobile Commerce | Meta-Analysis | Expectation Confirmation model Culture type User type
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 01 Feb 2022 09:49
Last Modified: 21 Feb 2023 10:55
Official URL: https://doi.org/10.1080/0144929X.2021.1960607
URI: https://pure.jgu.edu.in/id/eprint/978

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