This chapter deals with growth and deployment, changing business operations with Intelligent RPA. It brings together the traditional automation with AI, machine learning, and cognitive technologies in handling complex processes to enhance the efficiency of operations and reduce costs. The chapter outlines the critical enablers of Intelligent RPA, the benefits attached to it during implementation, the challenges that are met during its implementation, and finally the future trends defining its direction. As such, it examines the management, operational, social, and ethical effects of Intelligent RPA adoption for organizations, emphasizing transparency, workforce transformation, and ethical governance. Further, as enterprises transition to Intelligent RPA, they will be forced to balance the celebration of technological accomplishment with people oriented means to sustainable value creation. Lastly, the paper concludes that Intelligent RPA can eventually alter the work nature in almost every industry while factoring consideration of the ethical and social implications of automation.