Ethical Considerations in Sports Analytics: exploring the ethical challenges presented by the use of AI and ML in sports

Yadav, Mohit, Choudhury, Tanupriya and Hung, Ta Huy (2025) Ethical Considerations in Sports Analytics: exploring the ethical challenges presented by the use of AI and ML in sports. In: AI and Machine Learning Applications in Sports Analytics. IGI Global, pp. 239-261. ISBN 9798369353851

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Abstract

The integration of artificial intelligence (AI) and machine learning (ML) in sports analytics offers significant advancements in performance enhancement, strategy development, and injury prevention. However, it also presents critical ethical challenges that require careful consideration. This paper explores these ethical issues through four case studies: player privacy and data security in the New England Patriots, bias in talent identification at FC Barcelona's La Masia academy, the impact on coaching and decision-making in the Los Angeles Lakers, and long-term health implications at Manchester City. The analysis highlights the importance of transparency, fairness, and the safeguarding of athletes' well-being. Practical, ethical, theoretical, managerial, and societal implications are discussed, alongside limitations and future research directions. This paper emphasizes the need for a balanced approach that integrates AI insights with human expertise to ensure ethical and effective use in sports.

Item Type: Book Section
Subjects: Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
Physical, Life and Health Sciences > Computer Science
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Luckey Pathan
Date Deposited: 06 Jul 2025 07:08
Last Modified: 06 Jul 2025 07:08
Official URL: https://www.igi-global.com/chapter/ethical-conside...
URI: https://pure.jgu.edu.in/id/eprint/9760

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