Digitalizing hotel industry: Inhibitors and implications for sustainability

Ranjan, Sarvjeet, Dua, Aman, Viswakarma, Niraj Kumar and Kumar, Anish (2025) Digitalizing hotel industry: Inhibitors and implications for sustainability. International Journal of Technology Management & Sustainable Development, 24 (2). pp. 231-255. ISSN 1474-2748

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Abstract

The digitalization of the hotel business for sustainability employs innovative technologies to optimize operations for environmental responsibility and improved efficiency. This article examines the strategic implementation of digital solutions to enhance sustainability in hotel operations in North India. The research employs the DEMATEL technique to identify thirteen critical elements influencing sustainable practices, including green purchase intention and government regulation. It delineates the interrelationships among these aspects, providing theoretical perspectives and pragmatic techniques for hotel administration. This study establishes a framework for utilizing digital technologies to enhance operational efficiency and sustainability, emphasizing the potential for broader implementation within the global hospitality sector. Subsequent research may build upon these findings to enhance the incorporation of digital technology in global sustainable hotel management.

Item Type: Article
Keywords: sustainable initiative | niche market | design for sustainability | government regulation | environmental management | systems | DEMATEL analysis
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Tourism, Leisure and Hospitality Management
Social Sciences and humanities > Business, Management and Accounting > General Management
Social Sciences and humanities > Decision Sciences > General Decision Sciences
Social Sciences and humanities > Decision Sciences > Management Science and Operations Research
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 03 Jul 2025 06:55
Last Modified: 03 Jul 2025 06:55
Official URL: https://doi.org/10.1386/tmsd_00106_1
URI: https://pure.jgu.edu.in/id/eprint/9746

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