Enhancing Customer Experience Through Geomarketing and IoT

Pandey, Ashutosh, -, Rohit, Yadav, Mohit and Hung, Ta Huy (2025) Enhancing Customer Experience Through Geomarketing and IoT. In: Digital Transformation Initiatives for Agile Marketing. IGI Global, pp. 187-218. ISBN 9798369344668

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Abstract

The integration of Geomarketing and the Internet of Things (IoT) is revolutionizing customer experience by enabling personalized, real-time interactions. This paper explores how businesses can leverage these technologies to enhance customer satisfaction and loyalty. It examines the benefits of advanced data analytics, AI, edge computing, and 5G connectivity in creating more responsive and adaptive marketing strategies. Additionally, the paper addresses challenges related to data privacy, security, and ethical considerations, emphasizing the importance of transparent and responsible data practices. Future trends such as augmented reality (AR), virtual reality (VR), blockchain technology, and sustainable IoT solutions are discussed, highlighting their potential to further transform customer experiences. By navigating these challenges and embracing innovation, businesses can achieve a competitive edge and foster long-term growth.

Item Type: Book Section
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Luckey Pathan
Date Deposited: 02 Jul 2025 11:59
Last Modified: 02 Jul 2025 11:59
Official URL: https://www.igi-global.com/chapter/enhancing-custo...
URI: https://pure.jgu.edu.in/id/eprint/9743

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