The use of AI in online content moderation is a complex issue with significant ethical and legal implications. While AI offers the potential to efficiently identify and remove harmful content like hate speech and misinformation, it also raises concerns about censorship, biased algorithms, and the erosion of user trust. Striking a balance between free speech and user safety is crucial. Ethical frameworks and regulations are needed to guide the development and deployment of AI moderation tools, ensuring transparency, accountability, and fairness. However, the lack of global consensus and inconsistencies in national regulations hinder the development of a coherent international approach to AI governance. To address these challenges, this chapter will explore the legal framework and a global approach which is needed to establish standards for transparency, accountability, and fairness in AI-driven content moderation, ensuring that AI serves as a tool for good rather than harm.