Investigating the influence of AI in social media governance

Khare, Pranjal (2025) Investigating the influence of AI in social media governance. In: Ethical AI Solutions for Addressing Social Media Influence and Hate Speech. IGI Global, pp. 365-387. ISBN 9798369399040

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Abstract

With advancement of technological tools, the role of Artificial Intelligence (AI) in maintaining and improving social media platforms is becoming intriguing by each passing day. From content moderation to sentiment analyzing the AI tools are integrated in the day-to-day operations of social media platforms to curate the customized experience to enhance the users' interaction on the platforms. The chapter explores the various AI tools and software understanding their models and functioning to regulate the social media governance. It aims to investigate the influence of AI tools from content creation, marketing advertisements to impact on users' behavior. While discussing the positives of the AI involvement, the chapter also discusses the possible challenges of maintaining user privacy, data security and regulation of fake news. Understanding the role of collaborating governance, the author analyzed various statutes around the world to deal with ethical and legal implications of the AI in social media governance to suggest amicable solutions and way forward.

Item Type: Book Section
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Law School
Depositing User: Mr. Luckey Pathan
Date Deposited: 29 Jun 2025 10:59
Last Modified: 29 Jun 2025 10:59
Official URL: https://www.igi-global.com/chapter/investigating-t...
URI: https://pure.jgu.edu.in/id/eprint/9698

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