AI-driven market intelligence is revolutionizing how businesses analyze and respond to market dynamics. This chapter explores the integration of artificial intelligence (AI) tools in competitive analysis and market positioning. It discusses the foundations of market intelligence, the role of AI in enhancing competitive strategies, and the practical tools and technologies available for implementation. The chapter also addresses the challenges and ethical considerations associated with AI, including data quality, integration with legacy systems, and privacy concerns. Future trends such as autonomous systems, enhanced personalization, and the convergence of AI with augmented and virtual reality are examined. The implications of these advancements for businesses, managers, and society are analyzed, emphasizing the need for responsible AI use and strategic innovation. This comprehensive overview provides insights into leveraging AI to optimize market intelligence and drive business success.