The expansion and rise of the digital platforms have fueled the transformation of digital markets in the recent years and we are in the process of witnessing a trend towards integrated technological services. For an instance the acquisition of LinkedIn by Microsoft, the acquisition of WhatsApp and Instagram by Facebook has led us in a direction of better social interactions and a dedicated connectivity.1 Digital platforms like Facebook, Google, and Amazon etc. have immensely contributed to the development of digitally based economy. While this technology enabled market is convenient and beneficial for both users and competitors across the world, the burning question is about the hidden and/ or potential concerns behind the practices these platforms are involved in which, may harm the competitive structure of the market and ultimately the consumers. Apparently, since a
decade the conduct of Google has brought new challenges in the digital market attracting the attention of competition law watchdogs worldwide and concerns like this will continue to gain attention of anti- trust and other concerned authorities in the future as well.