Addressing the diaspora: Indian television's transnational imaginings

Pant, Ritika (2025) Addressing the diaspora: Indian television's transnational imaginings. South Asian Diaspora. pp. 1-17. ISSN 1943-8192 (In Press)

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Abstract

While Bollywood's relationship with the diaspora has been addressed frequently, television's engagement with the community has not found sincere interest among scholars. By exploring a range of creative approaches that TV broadcasters employ to engage with the diaspora, this paper attempts to bridge the gap between scholarship on television and the diaspora. The paper examines three Hindi General Entertainment Channels – Star Plus, Zee TV, Colors, to understand how television imagines the diaspora. Through field interviews with industry experts, the paper argues that by addressing the diasporic community through diverse programming strategies, Indian television assimilates and reconstitutes the diaspora into the national imaginary. By including diasporic narratives in national programming, TV programmes serve as reterritorialised media objects that reconnect the diaspora to the homeland. The paper highlights that the transnational televisual exchanges between the nation and the diaspora signify the emergence of ‘neo-global’ media flows that perpetuate between media peripheries.

Item Type: Article
Keywords: Indian television | diaspora | South Asia | media flows | transnational TV | deterritorialisation
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
Social Sciences and humanities > Social Sciences > Journalism, News and Media
JGU School/Centre: Jindal School of Journalism & Communication
Depositing User: Dharmveer Modi
Date Deposited: 08 Apr 2025 16:40
Last Modified: 08 Apr 2025 16:40
Official URL: https://doi.org/10.1080/19438192.2025.2482307
URI: https://pure.jgu.edu.in/id/eprint/9359

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