Laughing with the Sarabhais, the Parekhs, The Mehtas: An invitation to rethink admiration for Indian family sitcoms

Subramanian, Prerna (2025) Laughing with the Sarabhais, the Parekhs, The Mehtas: An invitation to rethink admiration for Indian family sitcoms. Economic and Political Weekly, 60 (10). pp. 72-73. ISSN 2349-8846

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Abstract

The beloved Gujarati families of Hindi television—the Sarabhais, the Parekhs, the Mehtas—seem to have aged into model citizens of New India. BJP4 India proudly showcases Taarak Mehta ka Ooltah Chashmah’s Gokuldham Society as a scheme beneficiary, while Khichdi’s producer boasts that the Prime Minister is a fan. Rupali Ganguly, adored as Monisha in Sarabhai vs Sarabhai, recently joined the Bharatiya Janata Party (BJP). A viral social media comment stayed with me: “Three out of four Sarabhais turned out to be BJP supporters.” Revelation—or inevitability? After all, these post-2002 staples returned to our screens during the COVID-19 lockdown. Their comeback—or relentless relevance—leaves me asking: Are Khichdi, Sarabhai vs Sarabhai and Taarak Mehta ka Ooltah Chashmah as ideologically neutral as they seem? Or, through years of laughter, have we been cheering on the “gentler” side of the Sangh Parivar all along?

Item Type: Article
Subjects: Social Sciences and humanities > Arts and Humanities > Religious studies
Social Sciences and humanities > Social Sciences > Social Sciences (General)
Social Sciences and humanities > Social Sciences > Law and Legal Studies
Social Sciences and humanities > Social Sciences > Political Science
JGU School/Centre: Jindal Global Law School
Depositing User: Dharmveer Modi
Date Deposited: 09 Mar 2025 11:39
Last Modified: 09 Mar 2025 11:39
Official URL: https://www.epw.in/journal/2025/10/postscript/laug...
URI: https://pure.jgu.edu.in/id/eprint/9220

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