Jute, an important natural fiber crop grown in Southeast Asia, particularly in India, Bangladesh, and Thailand, has received considerable attention because to its superior mechanical characteristics, high cellulose content, affordability, biodegradability, and benefits for the environment. The data obtained from Web of Science (WoS) and Scopus databases from 2004 to 2023, it explores publication trends, active authors, sources, institutions, and countries contributing to the scientific literature. The investigation uses bibliometric tools like Bibliometrix and VOS viewer to map the intellectual structure and research links. The findings show a steady increase in scholarly production, with a noteworthy high in 2022, highlighting growing awareness of jute’s potential as a sustainable substitute for synthetic materials. The finding shows the critical role that Indian contributors and organizations play in developing sustainability study results, as well as worldwide collaborations, especially with nations in South and Southeast Asia. This research illustrates the important of combining traditional knowledge with emerging technology like precision farming and artificial intelligence (AI) to deal with sustainability challenges. It also highlights weakness such a lack of interdisciplinary collaboration and financial support. These findings help to shape sustainable methods in jute agriculture, with implications for protecting the environment and social development.