Almost every corner and street of the country has seen the magic of cricket, be it through playing the sport by the people or watching international and domestic matches. This joy that many Indians get comes mainly from the broadcasting of matches by Reliance or Disney.

There has always been competition between many companies to acquire broadcasting rights for cricket; however, recently, there has been a merger between Reliance and Disney and apprehensions regarding the same have been brought to light by the Competition Commission of India (CCI) on the US$8.5 billion merger deal. Unveiled in February 2024, this merger promises to assemble the largest entertainment conglomerate in India, a shift that will be profoundly felt in the media and broadcasting industries.