Online pharmacies in India are becoming more prominent. During the pandemic, 8.8 million of the roughly 300 million households procured medicines through e-pharmacies, compared to 3.5 million in the pre-COVID-19 phase. Players like Reliance, Amazon, Practo, Flipkart, Apollo, PharmEasy, and Tata Group are expanding at a higher rate. The availability of prescription medicines – a new trend – propelled its popularity as well. All of this warrants a thorough analysis of the workings of the industry, the demand, the laws and all the problems that the consumers face.