This study is motivated by the need to understand the underlying antecedents of the adoption of design thinking approach (DTA) within organizations. This study revolves around improving our understanding of the factors affecting the adoption of DTA in organizations. It examines how technological, organizational, and environmental (TOE) factors affect DTA adoption. DTA is increasingly viewed as a key to innovation and strategic differentiation. However, there is a notable lack of research on the factors influencing DTA adoption. Limited studies have focused on how these influencing factors interrelate within organizations. Utilizing the TOE framework, this study aims to bridge this gap. The framework outlines the key relationships between these influencing factors through several propositions. The developed propositions can be empirically validated in the future. The scholars may collect data from various organizations to examine the relationships between factors affecting DTA. The findings of existing research shed light on the technological capabilities, organizational structures, and environmental pressures that impact DTA adoption. The study offers several new insights for practitioners and policymakers.