The Environmental Ministry recently launched a web portal to invite ideas for its Mission LiFE initiative. LiFE or Lifestyle for Environment is an Indialed global movement for promoting behavioural change towards proplanet action. Mission LiFE was launched by Prime Minister Narendra Modi on 1 November 2021 as a mass movement for “mindful and deliberate utilization, instead of mindless and destructive consumption.” Through this mission, the Environment Ministry aims to make 80 per cent of villages and urban local bodies in India eco-friendly by 2028. Mission LiFE focuses on the use of green nudging to motivate citizens for adopting sustainable living practices.