India’s election results came as a surprise to several segments within India and outside, as all pre-poll results, which predicted a pounding majority yet again for the ruling government were innaccurate. While the Bhartiya Janata Party (BJP) alone secured 240 seats, over and above 232 seats secured by a coalition of several parties, known as the Indian National Development Inclusive Alliance (INDIA), the results did not match the expectation that the National Democratic Alliance (NDA), of which the BJP is a major party would secure more than 400 seats. The NDA finally won a total of 303 seats, ensuring a continuity of the government in place before the elections. It becomes pertinent in this context to analyse what shaped the electoral choices of the Indian voter.