India’s political parties have their eye on female voters this election. Women are a growing political force, with 471 million to cast ballots this year, compared to 497 million men. It’s likely they will outnumber men at the next general election. These statistics are focusing the minds of those running for the Lok Sabha, with the ruling Bharatiya Janata Party (BJP) and main opposition party, the Indian National Congress, both trying to woo women voters with various policy promises.