Purpose
Using the lens of the natural resource-based view (NRBV) theory, this study investigates the effect of green supply chain management (GSCM) practices such as green manufacturing (GM), eco-design (ED), green purchasing (GP) and investment recovery (IR) on the carbon-neutral supply chain (CNSC) performance of firms through the mediating influence of logistics eco-centricity (LE).

Design/methodology/approach
A conceptual framework that hypothesizes the relationship between GSCM practices, LE and the CNSC performance of firms is developed. Key GSCM practices are then identified using experts’ opinions. Furthermore, we collected responses from logistics companies to validate the conceptual framework using the partial least squares structural equation modeling (PLS-SEM) method.

Findings
Through this study, we found that GSCM practices significantly improve a firm's CNSC performance, and the relationships between GSCM practices and CNSC performance are positively mediated by LE.

Practical implications
The implications of the study suggest that logistics managers can benefit from the findings of this study to comprehend the impact of various GSCM techniques on LE and CNSC from the viewpoint of the NRBV paradigm.

Originality/value
This research provides valuable perspectives for managers and supply chain (SC) practitioners in their quest for sustainable and environmentally responsible SC operations through an extensive and novel analysis of the connection between GSCM practices, LE and CNSC performance.