India's cultural diplomacy is taking centre-stage, with Buddhism emerging as a key tool in shaping global perceptions and enhancing the country's soft power. India has been strategically leveraging its rich Buddhist heritage to strengthen ties, particularly with South and Southeast Asian nations, and counter China's growing influence. By emphasising shared values and diversity, India aims to not only deepen diplomatic and economic relations but also position itself as a beacon of peace and stability in the region. As the world becomes increasingly interconnected, India's nuanced approach underscores the importance of building trust and solidifying its role in Asia, specifically South and Southeast Asia.