Kumar, Sanjay, Singh, Aditi, Attri, Vibha, Gupta, Vandita and Gupta, Naina Eve (2024) Analysis of campaign songs and newspaper ads of the BJP and Congress during Lok Sabha elections. The Hindu.
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Analysis of campaign songs and newspaper ads of the BJP and Congress during Lok Sabha elections - The Hindu.pdf - Published Version
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Abstract
A study of 150 songs on YouTube and an analysis of 11 dailies, six in English and five in Hindi, shows us that while the Congress adopts an attack-oriented strategy for its campaign, the BJP relies on the figure of Prime Minister Narendra Modi to boost the party’s credibility and reach
| Item Type: | Article in News Papers and Magazine |
|---|---|
| Keywords: | YouTube | Campaign songs | BJP | Congress |
| Subjects: | Social Sciences and humanities > Social Sciences > Social Sciences (General) Social Sciences and humanities > Social Sciences > Political Science |
| JGU School/Centre: | Jindal Global Law School |
| Depositing User: | Subhajit Bhattacharjee |
| Date Deposited: | 30 Apr 2024 06:15 |
| Last Modified: | 30 Apr 2024 06:15 |
| Official URL: | https://www.thehindu.com/news/national/analysis-of... |
| URI: | https://pure.jgu.edu.in/id/eprint/7697 |
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