Environmental and economical sustainability and stakeholder satisfaction in SMEs. Critical technological success factors of big data analytics

Shaik, Aqueeb Sohail, Nazrul, Asif, Alshibani, Safiya Mukhtar, Agarwal, Vaishali and Papa, Armando (2024) Environmental and economical sustainability and stakeholder satisfaction in SMEs. Critical technological success factors of big data analytics. Technological Forecasting and Social Change, 204. ISSN 0040-1625 (In Press)

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Abstract

In todays' world, utilising technology and adopting sustainability in small and medium business may benefit stakeholders while reducing adverse environmental effects. For SMEs to succeed, economic and environmental sustainability are crucial, particularly when using big data analytics to increase stakeholder satisfaction. This study intends to investigate the how the critical technological success factors of big data analytics help in achieving stakeholder satisfaction using environmental and economical sustainability. To analyse the data gathered from 324 SMEs, the study uses a quantitative research tool called structural equation modelling (SEM). A survey questionnaire created to examine the relevant factors was used to gather the sample data. According to the study's findings, stakeholder satisfaction is significantly impacted favourably by both environmental and economic sustainability. The results show that in order to increase stakeholder satisfaction, SMEs must implement sustainable practises and make use of technical advancements like big data analytics. For policymakers, business professionals, and academic researchers interested in how sustainability and big data analytics are used in SMEs, the study's findings are extremely insightful. The study underlines the significance of taking into account both environmental and economic sustainability in order to satisfy stakeholders and highlights the potential of big data analytics in doing so

Item Type: Article
Keywords: SME | Structural equation modelling (SEM) | Data analytics
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Physical, Life and Health Sciences > Environmental Science, Policy and Law
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 27 Apr 2024 05:37
Last Modified: 27 Apr 2024 05:37
Official URL: https://doi.org/10.1016/j.techfore.2024.123397
URI: https://pure.jgu.edu.in/id/eprint/7679

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