Exploring ethical Consumption for equity and inclusiveness : Bridging thoughts and action of consumers

Kadyan, Sneha and Kadyan, Jagbir Singh (2023) Exploring ethical Consumption for equity and inclusiveness : Bridging thoughts and action of consumers. In: Research Anthology on Business Law, Policy, and Social Responsibility. IGI Global Publishing, pp. 771-788. ISBN 9798369320464

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Abstract

This chapter is directed at examining this gap in everyday practices and is a step towards bridging thoughts and action of consumers towards sustainable social change. Utilizing a qualitative approach, purchasing practices of consumers with strong beliefs about ethical consumption are critically assessed to examine how individuals think and act with respect to their purchasing decisions. The findings of this chapter suggest that transparency and communication of the ethical investment of consumers in purchasing and consuming ethical products needs to be more pronounced for thoughts to reflect in ethical conscious practices.

Item Type: Book Section
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 08 Apr 2024 07:27
Last Modified: 08 Apr 2024 07:27
Official URL: https://doi.org/10.4018/979-8-3693-2045-7.ch041
URI: https://pure.jgu.edu.in/id/eprint/7569

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