Panigrahi, Ritanjali, Bele, Nishikant, Panigrahi, Prabin Kumar and Gupta, Brij B. (2024) Features level sentiment mining in enterprise systems from informal text corpus using machine learning techniques. Enterprise Information Systems. ISSN 1751-7575 (In Press)
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Abstract
This study explores feature-level sentiment analysis of Hindi blog reviews in enterprise systems, a significant area in the Indian context yet understudied. By applying machine learning techniques like SVM across unigram, bigram, trigram, and n-gram models, and combining Lexicon-based methods with machine learning algorithms, we aim to enhance sentiment classification for better customer relationship management and product development. Contrasting with document-level approaches, our method focusing on bigrams achieves a test accuracy of 75%, offering a scalable model for enterprises to extract detailed customer insights from informal text, thereby aiding informed decision-making in a multicultural environment.
Item Type: | Article |
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Keywords: | Sentiment mining | Natural language processing | Hindi language | Hindi blog reviews | Knowledge discovery | Machine learning techniques |
Subjects: | Social Sciences and humanities > Business, Management and Accounting > Business and International Management Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation Social Sciences and humanities > Social Sciences > Social Sciences (General) |
JGU School/Centre: | Jindal Global Business School |
Depositing User: | Subhajit Bhattacharjee |
Date Deposited: | 28 Mar 2024 09:48 |
Last Modified: | 28 Mar 2024 09:48 |
Official URL: | https://doi.org/10.1080/17517575.2024.2328186 |
URI: | https://pure.jgu.edu.in/id/eprint/7542 |
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