Features level sentiment mining in enterprise systems from informal text corpus using machine learning techniques

Panigrahi, Ritanjali, Bele, Nishikant, Panigrahi, Prabin Kumar and Gupta, Brij B. (2024) Features level sentiment mining in enterprise systems from informal text corpus using machine learning techniques. Enterprise Information Systems. ISSN 1751-7575 (In Press)

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Abstract

This study explores feature-level sentiment analysis of Hindi blog reviews in enterprise systems, a significant area in the Indian context yet understudied. By applying machine learning techniques like SVM across unigram, bigram, trigram, and n-gram models, and combining Lexicon-based methods with machine learning algorithms, we aim to enhance sentiment classification for better customer relationship management and product development. Contrasting with document-level approaches, our method focusing on bigrams achieves a test accuracy of 75%, offering a scalable model for enterprises to extract detailed customer insights from informal text, thereby aiding informed decision-making in a multicultural environment.

Item Type: Article
Keywords: Sentiment mining | Natural language processing | Hindi language | Hindi blog reviews | Knowledge discovery | Machine learning techniques
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 28 Mar 2024 09:48
Last Modified: 28 Mar 2024 09:48
Official URL: https://doi.org/10.1080/17517575.2024.2328186
URI: https://pure.jgu.edu.in/id/eprint/7542

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