The emergence of AI-generated creations has spurred debate surrounding the need for special rights tailored to these unique works. Unlike traditional intellectual property concepts, such as copyright or patent law, AI-generated creations challenge conventional notions of authorship and ownership. This article aims to explain why sui generis rights could offer a specialised legal framework to address the complex nature of AI-generated content, acknowledging the role of both human creators and AI systems in the creative process. Such rights would foster innovation, incentivise investment in AI technology, and ensure equitable distribution of benefits. However, implementing sui generis rights for AI creations requires careful consideration of ethical, legal, and technical implications.