Barriers to Q-Commerce adoption in India: A DEMATEL based approach

Trivedi, Ashish (2024) Barriers to Q-Commerce adoption in India: A DEMATEL based approach. In: 46th EBES Conference, January 10-12, 2024, Sapienza University of Rome Rome, Italy.

[thumbnail of 4.pdf] Text
4.pdf - Published Version

Download (185kB)


Q-commerce is a rapidly growing market that has the potential to become a major force in ecommerce. In this study, we analyze the key cause-and-effect relationships among the barriers faced by the egrocery delivery system in India using the Decision Making Trial and Evaluation Laboratory (DEMATEL). Our findings indicate that low picking efficiency and complex vendor management are the most influential barriers, without being influenced by others. The insights from this study will help q-commerce businesses improve the efficiency of their egrocery delivery system

Item Type: Conference or Workshop Item (Paper)
Keywords: Q-commerce | E-commerce | E-grocery | Barriers | DEMATEL
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Economics, Econometrics and Finance > Economics
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 29 Jan 2024 12:42
Last Modified: 29 Jan 2024 12:42
Official URL:


Downloads per month over past year

Actions (login required)

View Item
View Item