Understanding the usage and opinion formation on LinkedIn: Uses and gratifications theory

Verma, Ravinder Kumar, Sengupta, Sujoy, Ilavarasan, P. Vigneswara and Kar, Arpan Kumar (2023) Understanding the usage and opinion formation on LinkedIn: Uses and gratifications theory. In: Transfer, diffusion and adoption of next-generation digital technologies: IFIP WG 8.6 International working conference on transfer and diffusion of IT, TDIT 2023, Nagpur, India, December 15–16, 2023, Proceedings, Part I. IFIP Advances in Information and Communication Technology . Springer, Cham, pp. 195-206. ISBN 978-3-031-50188-3

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Abstract

Social media networking sites (SNS) provide multiple applications to individuals to fulfil their needs. This paper explores the LinkedIn platform’s opinion formation, uses and gratifications and how professionals use it. The research aim was achieved by using LinkedIn data and social media analytics. We identified eight uses and gratification of SNS: information sharing, social interaction, communication, expression of opinions, convenience utility, surveillance/knowledge about others, information seeking, and enhancements. The study also establishes the associations between the type of content, user groups, and potential benefits to drive the discussion on the social media platform. The opinion formation and uses and gratifications on LinkedIn are associated with professional needs. This research contributes to practice and theory

Item Type: Book Section
Keywords: Social media | LinkedIn | Opinion formation | Uses and Gratification theory
Subjects: Physical, Life and Health Sciences > Computer Science
Physical, Life and Health Sciences > Engineering and Technology
JGU School/Centre: Jindal Global Business School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 04 Jan 2024 05:16
Last Modified: 08 Jan 2024 05:01
Official URL: https://doi.org/10.1007/978-3-031-50188-3_17
URI: https://pure.jgu.edu.in/id/eprint/7168

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