Boosting entrepreneurial intentions: A novel EEG-guided protocol

Patra, Bhairab Chandra and Mishra, Dibya Nandan (2023) Boosting entrepreneurial intentions: A novel EEG-guided protocol. MethodsX, 11: 102358. ISSN 2215-0161

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Abstract

This research proposal aims to explore the driving factors of an entrepreneurial mindset and develop pedagogies to boost entrepreneurial intention (EI) in entrepreneurially unmotivated individuals. Using an electroencephalogram (EEG) cap, the study will map the cognitive processes associated with entrepreneurship in both entrepreneurially motivated and unmotivated individuals. The expected outcomes include identifying crucial factors for a positive entrepreneurial intention and discovering effective teaching methodologies. The implications of this research extend to educational institutions, policy-making bodies, and incubation centers, supporting initiatives such as Start-up India and Stand-up India. Overall, this study contributes to entrepreneurship education and practical training for individuals lacking motivation.

Item Type: Article
Keywords: Cognitive Mapping | EEG | Entrepreneur | Human Behavior
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 15 Sep 2023 04:44
Last Modified: 15 Sep 2023 04:44
Official URL: https://doi.org/10.1016/j.mex.2023.102358
URI: https://pure.jgu.edu.in/id/eprint/6644

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