Purpose
The primary purpose of the present research is to assess the people's awareness level of End-of-Life Vehicle (ELV) management in India. The study proposes to estimate the projected annual demand for the new ELVs over 15 years from 2020–2035 and assess the growth rate in new annual ELVs.

Design/methodology/approach
Employing a mixed method study, the authors obtained secondary data from the annual reports from the Society of Indian Automobile Manufacturers (SIAM). In Study 1, the authors employed log-linear regression and compounded annual growth rate (CAGR) to compute the growth rates for these projections. After that, the authors collected the primary data of vehicle users (n = 920) using survey methodology, both open and closed-ended items completed the test battery (Study 2A and 2B). While open-ended items were analyzed qualitatively, the closed-ended items were analyzed quantitatively.

Findings
The estimation of annual ELV estimates and their cumulative figures over 15 years determined the market size in the future, outlining the importance of ELV management. The qualitative approach helped deduce the people's most prominent sentiments regarding decommissioning and the ELV management process. From the primary analysis, the authors concluded that people perceived the ELV management process positively; however, there are areas where the government's specific attention is warranted.

Originality/value
In this study, the authors have outlined how specific measures in ELV management can result in a sustainable circular economy. Additionally, the authors have designed a test battery to understand people's perception, which is first of its kind effort to understand what people think about ELV management. Studies globally considering people's perception of ELV can employ the test battery designed for this study. Additionally, countries that have ELV management in nascent stages can refer to India's experience with ELV management and the related people's perception.