With access to data communication networks and the prevalence of informal work, workers in the global South are rapidly inching closer to confronting the impact of automated or digitally enabled non-standard employment. What are the social and political responses required to face this shifting engagement with the means of automated production and the experience of digital work mediated through privately owned global technology platforms? By examining India’s job market, with a focus on the country’s information technology (IT) industry, this chapter assesses whether the International Labour Organization’s (ilo) focus on labour rights and social protection is suited to addressing the potential for capital–labour substitution and the new ecosystem of software-mediated work. The chapter suggests a new engagement with digital labour, closer scrutiny of unregulated working conditions, and democratic control over tech-enabled digital platforms.