Despite the numerous advantages of sustainable procurement practices (SPP), there is a dearth of research on embracing the
SPP in the pharmaceutical sector in India. The purpose of this study is to address this research gap and investigate the
antecedents that affect SPP adoption within the organizations in the pharmaceutical sector in India. The hypotheses in the
conceptual framework were evaluated using partial least square (PLS)-based structural equation modelling. The data was
collected from 154 respondents using a 7-point Likert scale ranging from "strongly agree" to "strongly disagree". The results
indicate the positive impact of top management support, regulatory pressure, competitive pressure, and organizational
creativity on SPP adoption in the pharmaceutical sector in India. The present study provides valuable insights into the
antecedents that affect SPP adoption within organizations in the pharmaceutical sector. The findings will help policymakers
and practitioners in their efforts to promote and facilitate SPP adoption.