Car rentals’ knowledge and customer choice

Koul, Saroj, CSN Venkata, Datta and Rakesh, Verma (2020) Car rentals’ knowledge and customer choice. In: 1st International Conference on Emerging Trends in Information Technology and Engineering, ic-ETITE 2020, 24 February 2020 through 25 February 2020, Vellore, India.

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Indian market for car rentals has increased rapidly during the past decade. Many cab services have opened renting operations. Further, mobile applications of a particular car rental or cab service allow customers to book their cab service or rent a car at any time from any location. This paper attempts to identify factors chosen by a customer while choosing a car rental services by using Analytical Hierarchy Process (AHP) methodology.

Item Type: Conference or Workshop Item (Paper)
Keywords: Car Rental | Consumer’s Choice | Car Renters Knowledge | Analytical Hierarchy Process (AHP)
Subjects: Social Sciences and humanities > Business, Management and Accounting > Management Information Systems
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 31 Dec 2021 10:36
Last Modified: 18 Jan 2022 09:46
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