This chapter unravels the theories and myths associated with internet infidelity, with the aim of understanding the phenomenon from an unbiased perspective. It seeks to unveil the perceptions of both outsiders as well as those who indulge in internet infidelity, and to recognize the reasons for such indulgence. The chapter takes up five main themes. It first reflects on the understanding of human sexuality and how the concept has changed over time. Next, it presents different ways in which society perceives internet infidelity. The third theme pertains to one of the most important arguments in the debate on internet infidelity-the absence of touch or physical presence in the cyberworld. The issue of pornography, which plays an important role in the academic debate on internet infidelity, is addressed next. Finally, the authors offer a novel acknowledgement of the usefulness of the internet, discussing its unexplored potential and how it can be transformed into a helping mechanism, e.g., by enabling people to recover from traumatic relationships and experiences.