Maseeh, Haroon Iqbal, Sangroya, Deepak , Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa
  
(2022)
Anti‐consumption behavior: A meta‐analytic integration of
attitude behavior context theory and well‐being theory.
  
    Psychology and Marketing, 39 (12).
     pp. 2302-2327.
     ISSN 1520-6793
, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa
  
(2022)
Anti‐consumption behavior: A meta‐analytic integration of
attitude behavior context theory and well‐being theory.
  
    Psychology and Marketing, 39 (12).
     pp. 2302-2327.
     ISSN 1520-6793
  
  
  
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Abstract
Researchers have given considerable attention to investigate anti-consumption behavior. However, empirical research tends to report somewhat erratic and inconsistent findings. Accordingly, the relationships between the antecedents, and the outcome variables of anti-consumption behavior, such as consumer well-being, remain unclear. Thus, to fill this void in the literature, this study integrates Attitude Behavior Context (ABC) theory and Well-being theory into a meta-analytic framework and synthesizes the extant literature on anti-consumption to examine concrete relationships between the contextual and attitudinal variables, anti-consumption behavior and consumer well-being. The findings show that ecological concern, religiosity, mortality salience, and perceived behavioral control influence anti-consumption attitudes and intention, whereas consumer well-being is the outcome variable of anti-consumption behavior. To investigate the possible reasons for the inconsistent findings, we performed a moderation analysis which suggests that country of study, product type, data collection period, research methods and sample type may cause inconsistencies in the findings. This meta-analytic study contributes to the anti-consumption literature. Practically, the findings provide guidelines to policymakers and societal organizations interested in promoting anti-consumption.
| Item Type: | Article | 
|---|---|
| Keywords: | ABC Theory | Anti‐Consumption | Consumer Well‐Being | Meta‐Analysis | 
| Subjects: | Social Sciences and humanities > Social Sciences > Social Sciences (General) | 
| JGU School/Centre: | Jindal Global Business School | 
| Depositing User: | Users 4 not found. | 
| Date Deposited: | 12 Nov 2022 15:38 | 
| Last Modified: | 23 Feb 2023 04:51 | 
| Official URL: | https://doi.org/10.1002/mar.21748 | 
| URI: | https://pure.jgu.edu.in/id/eprint/4801 | 
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