There has been a paradigm shift in practices of wooing investors for boosting the economy. States have been attempting through special summits. Indonesia and Odisha have shared historical links. Every year in November, the festival of ‘Bali Yatra’ celebrated commemorates the maritime history of Odisha and Bali (Indonesia). In this regard, India’s outreach and connectivity vis-à-vis ASEAN should focus on harnessing the historical linkages and geographical advantages which states possess with respect to the ASEAN region