The growth of alternate ways of film distribution through
television and video has an impact on the industry’s competition,
which has long been a source of concern. Film distribution
competition analysis must look at the following: Firstly the
relevant market definition, including substitutability between
“first run” and other films and between various distribution
media, including cinema, television, and video; ii) the level of
concentration in the distribution of substitute products; and iii)
the presence of entry barriers, including those caused by
regulation or industry practice