Loving the enemy app: Resistance versus professionalism in ‘post-TikTok’ India

Mazumdar, Suruchi (2022) Loving the enemy app: Resistance versus professionalism in ‘post-TikTok’ India. Global Media and China, 7 (3). pp. 340-356. ISSN 2059-4372

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Abstract

This article addresses how the Chinese short video-sharing platform TikTok, a key actor of global platform economy and its disconnect or subsequent ban influenced and changed ideas of creativity in India. Through qualitative interviews and content analysis of TikTok videos (available on YouTube), YouTube interviews of content creators and newspaper articles of the app ban, this paper suggests that TikTok, as a ‘memetic text’ and a site of ‘vernacular creativity’, encourages both ‘everyday acts of resistance’ and professionalism/entrepreneurial citizenship. While the app ban signposts digital ‘imitation’ publics’ transition from ‘low’ to ‘high’ technology environments, the values of professionalism and entrepreneurship remain constant. The paper shows the tension between professionalism/entrepreneurship and the ‘everyday acts of resistance’ to state-led technocratic vision. It argues against the disconnect between democratisation and ‘demoticisation’ of technology.

Item Type: Article
Keywords: Global technology | TikTok | Chinese Digital Media | Creativity | Entrepreneurship | Professionalism | Resistance | Platform Economy
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
Social Sciences and humanities > Social Sciences > Journalism, News and Media
JGU School/Centre: Jindal School of Journalism & Communication
Depositing User: Amees Mohammad
Date Deposited: 22 Sep 2022 04:35
Last Modified: 22 Sep 2022 04:37
Official URL: https://doi.org/10.1177/20594364221116018
URI: https://pure.jgu.edu.in/id/eprint/4616

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