As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention.

Garg, Aashish, Goel, Pooja, Sharma, Anuj and Rana, Nripendra P (2022) As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention. Technological Forecasting and Social Change, 184. ISSN 0040-1625

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Abstract

Socially responsible investment (SRI) is a form of investment that strives to generate both social and financial rewards for investors. This research seeks to examine the Indian retail investors' investment behaviour towards SRI. The growth is being observed in the number of retail investors looking to invest in firms that promote social or environmental goals and act ethically. For this purpose, the data were obtained from 433 participants through an online survey. The research hypotheses were tested using covariance-based structural equation modelling (SEM). The findings suggest that investors' values (collectivism and biospheric values), biases (social responsibility bias and reliance on expert bias), and perceived performance of SRI contribute positively to the intentions towards SRI. Also, the results highlight that attitude mediated all hypothesised relationships except for the relationship between collectivism and intention and reliance on expert bias and intention towards SRI. This research also established that investors with high social self-efficacy tend to have high intentions towards SRI. The significant implications for theory and practice have been discussed

Item Type: Article
Keywords: Investors' values | Investors' biases | Socially responsible investments | Social self-efficacy | Self-determination theory
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 17 Sep 2022 12:45
Last Modified: 17 Sep 2022 12:45
Official URL: https://doi.org/10.1016/j.techfore.2022.122030
URI: https://pure.jgu.edu.in/id/eprint/4541

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