This paper analyses allegations of aggression and criminality levelled against ambulant tourism entrepreneurs, such as tour guides and photographers, who work around the Taj Mahal in Agra, India, to understand how they experience neo-liberalisation in their everyday economic lives. I argue that these allegations function as technologies of neo-liberal governance through which non-state actors, like the media and tourists, engage in monitoring and regulating local entrepreneurs. Consequently, entrepreneurs experience neo-liberalisation in India in a paradoxical form: at once as a withdrawal of the Indian state from spaces it previously occupied and the simultaneous extension of governmentality, visible through increased public scrutiny.