The proposal to promote for-profit initiatives in higher education reflects misplaced priorities. Michael Sandel, a professor of political philosophy at Harvard University, in his recent book What Money Can't Buy: The Moral Limits of Markets, has observed: "At a time of rising inequality, the marketization of everything means that people of affluence and people of modest means lead increasingly separate lives. the question of markets is really a question about how we want to live together. Do we want a society where everything is up for sale? Or are there certain moral and civic goods that markets not honor and money cannot buy?"